PickBitsBuilds: #001 Excellens.us
How We Gave a Local Eyewear Shop a Digital Superpower
What if your neighborhood eyecare shop suddenly had the same digital tools as a Fortune 500 brand? That’s what we just did for Excellens (excellens.us) in Riverside, CA.
They already had loyal customers and a strong community presence. What they didn’t have was a digital system that matched their ambition. That’s where we stepped in.
Welcome to PickBitsBuilds, where we offer free IT services to small businesses, enabling them with custom technology solutions tailored to their specific needs. No templates. No one-size-fits-all. Just intelligent, purposeful builds that solve real problems.
From Website to Digital Operations Center
When Excellens came to us, they needed more than just a “new website.” Their challenge:
Multiple locations that rotate on different days
Customers who wanted to book appointments online
Inventory and product catalog management
Faster, smoother customer intake before appointments
Instead of giving them a template, we built them a digital operations center designed around how they actually run their business.
The Transformation
Here’s what the new Excellens experience looks like:
Key Features:
Location-Smart Service Selection
Book an appointment at the Van Buren Swap Meet? Only Tuesday, Thursday, Saturday, and Sunday appear. Main office? Weekday options only. No confusion.
Online Catalog
Browse frames by style, shape, or brand with high-quality images from every angle. Customers can see exactly what they’re getting before they walk in.
Inventory & Catalog Management
Behind the scenes, Excellens staff can log in to a secure admin page where they manage their eyewear catalog in real time. New frames, updated stock, and product details appear instantly on the customer-facing site—no IT help required.
Prescription Upload System
Need new lenses? Upload your prescription photo or enter the details directly on the site. Everything’s ready when you arrive.
Instant Confirmation
Customers get immediate booking confirmations using Excellens’s existing email accounts. No waiting, no wondering.
Bilingual Support
Full English and Spanish functionality—because Excellens serves the entire Riverside community.
Why Excellens Matters
While big box stores treat you like a number, Excellens delivers personalized eye care with a local touch. Their services include:
Expert frame fitting
Professional lens replacement
Repairs that save your favorite frames
Vision consultations tailored to your lifestyle
Now, all of that is just a click away.
Why We’re Sharing This
This project isn’t just about Excellens—it’s the first chapter in a bigger story.
PickBitsBuilds is a new series where we transform small businesses with free digital builds at the speed of AI. Paid Subscribers also get access to additional post that breaks down:
The problems we solved
The tools and tech we used
The lessons learned along the way
This is Build #001. Subscribe now if you want the behind-the-scenes details on every future build.
Who Should Be Build #002?
We’re looking for the next small business to transform. Ideal candidates are:
Local businesses with unique services
Shops are losing customers because of a weak online presence
Owners are drowning in manual processes that could be automated
Comment below with a nomination, or share this post and tag a business that deserves the upgrade.
Three Ways You Can Help
Support Excellens — Book a fitting, repair, or consultation at excellens.us
Share This Post — Help us find the next business to transform
Subscribe — Get every behind-the-scenes build as soon as it drops
Small businesses are the heartbeat of our communities. When they thrive, we all win.
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Thank you PickBitsBuilds for our amazing new website!